First Phase of the campaign involved two parts. Sending out kits to 400 schools and creating a website for them to apply online. 
Second Phase of the campaign was sending postcards to check in with the guidance counselors and remind them to give out the kits. 
Art Directors: Karen White, Anya Gearhart and Patricia Parsons
Illustrations: Patricia Parsons
Copywriters: Jessica Boyd and Kat Paetzhold
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